The Conversion Copywriting Playbook

A 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting.

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The Conversion Copywriting Playbook A 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting

The System and the Skills That Will Help You Book More Business, Keep Clients Over-the-Moon Happy and Ultimately Help You Earn More

Some Emails Just Hit Different

You know the ones we're talking about.

Some are heartfelt missives that hit you right in the gut. Others are hilarious day-in-the-life anecdotes with powerful lessons. And still others are all-business—and all impact.

They all have one thing in common

Awesome emails make people stop in their tracks.

  • They convince people to read, click, and buy.
  • They grab attention and refuse to let go.
  • They cut through crowded inboxes and get the job done.

Writing Awesome Emails Isn't Magic

It's a specific set of skills—and a system.

Join us for a high-impact, four-week boot camp where you'll master the art of conversion-driven email copywriting. The Conversion Copywriting Playbook is your step-by-step guide to crafting emails that captivate, convert, and drive real results—giving you the skills and confidence to write with impact.

These days, email is more important than ever. With social media making algorithm changes every other day—or even possibly getting banned (!)—nothing is more important than using email to connect with customers.

Are You ...

A Writer with an Editorial or Content Background 

  • You've already got some writing skills under your belt, but you're not quite sure how to translate those skills into clicks and buys.
  • Maybe you've dipped your toes into a sales email or two, but you feel like you don't really know what you're doing. (Or you want to level up with confidence!)
  • What we'll show you how to do: Become an invaluable, revenue-driving player in the marketing mix. (And not just another expense that doesn't pay for itself.)

A Course Creator, Coach, or Entrepreneur

  • You’re in charge of marketing your online course, program, or event, and you're not ready to commit to hiring a copywriter.
  • Or, maybe you've worked with a copywriter who isn't quite getting it right, but you don't know how to coach them to better results.
  • What we'll show you how to do: Get more eyeballs, drive more clicks, get more customers, and keep them longer.

A Marketer Supervising Email Copywriters or Running Campaigns

  • You know that the email copywriters you work with could write better emails, but you don't always have the vocabulary or know-how to explain 1) what isn't working and 2) how they can fix it.
  • You could use some new tools to guide these writers in the right direction.
  • What we'll show you how to do: Become a rockstar coach who helps your team become rockstars in their own right, while making your clients over-the-moon happy with their results.

If any of these descriptions make you feel seen,

then the Conversion Copywriting Playbook is for you.

Ready To ...

Take Your Emails from 🤷 to "Sold!"

Hi. We're Megan O’Leary (the long, tall redhead on the left) and Gina Onativia (the petite brunette on the right).

Together, we bring to the table more than 40 years of marketing experience. Across our careers, we've helped our clients generate hundreds of thousands of dollars in revenue, attract tens of thousands of leads, and build real businesses that work.

Megan is a seasoned copywriter, content developer, and marketing strategist. There's almost nothing Megan hasn't written: six-figure launch copy (emails/sales pages/the whole tamale), affiliate promotions, TV spots, subway ads, social media posts—all ghostwritten in each client's specific voice and tone.


Past Clients: Many Internet-based brands and startups—including Bo Eason, Dean Graziosi, Pam Hendrickson, Mike Koenigs, Frank Kern, Ryan Levesque, Tony Robbins—as well as a number of corporate clients.

Gina helps experts, entrepreneurs and organizations get their online courses and marketing done and out to the world. Gina has built programs, content and marketing assets for Tony Robbins, IBM, the American Council on Exercise, UC Santa Barbara, and Special Olympics.


Past Clients: As a writer/editor Gina has worn many hats, including writing copy for Amy Porterfield’s Online Marketing Made Easy podcast, marketing materials for Tony Robbins, and numerous campaigns for Bo Eason.

We met way back in 2011, while working for a mutual client. As transplanted East Coasters with big hearts and a love for personal development, we soon both realized the magic that happens when we work together.

Since then we've teamed up on numerous projects, training other writers to level up—and turn "meh" emails into moneymakers.

That's why we created the Conversion Copywriting Playbook.

We'll Show You How to Become an Inbox Influencer Who Gets Results

Join us for four weeks of work-hard-play-hard training and we'll make it happen.

(Trust us: No one has more fun—or gets more done—than the two of us!)

You'll:

  • Learn the simple, four-part, rinse-and-repeat structure that will turn you into a persuasive powerhouse of email copywriting.
  • Discover the "why" behind conversion copy techniques, so if you've been getting by on sheer will to get 'er done, pure instinct, or a lick and a prayer, you can confidently write, explain, and defend your copy with anyone you work with. (No more guesswork!)
  • AI-proof yourself by learning two key skills that will make you more than just a copywriter—and turn you into a strategic ally for your clients. (Our templates will make it easy for you!)
  • Ditch the one-size-fits all email (womp-womp) for these four, custom email formats that can help you 1) close more sales, 2) turn spectators into buyers, 3) build a money-making email list, and 4) create lifetime customers.
  • Got some copy on life support? Learn how to resuscitate it with our troubleshooting strategies that will give any struggling email new life. (Even ones written by ChatGPT!)
  • Level up your writing skills fast with live critiques of your work—and hone your own editing skills by watching critiques of your fellow students' work.

And we're going to do it all…live! Why live? Because let's face it: 

How many times have you invested in a course or a training…
and never done a single thing with it?!

🙋🙋

Plus, the best way to learn copywriting is to do it! That's why the Conversion Copywriting Playbook also includes live critiques of your work. Be brave, be bold—and you'll be rewarded with personalized coaching to level up your skills. 

Here's How It Will All Go Down …

Week 1

Wednesday,

February 26

AI-Proof Yourself with These Two Marketing Strategies

To write a great email, you need a great offer. And, to get great results, you need a great campaign. We'll show you how to do both, making you insanely valuable to your clients. To do this right takes the kind of critical thinking and judgment that ChatGPT can't do. (Yet! 🤖) And, if you or your client wants to use ChatGPT as a starting point, we'll show you how to customize AI output to your client—and maximize your results. 

Week 2

Wednesday,

March 5

The Killer Email Structure You'll Use Again and Again

Great copywriting is ~1% genius and 99% structure. We'll give you our formula for that 99%: a foolproof, four-part structure for an email that hits it out of the park, every time. Because the best way to learn copywriting is by doing, you'll take this structure and write your own email for a live critique in Week 3. (Or, if you're supervising copywriters, bring a sample email from your team, and we'll walk through it together!)

Week 3

Wednesday,

March 12

All the Emails You'll Ever Need

After live coaching on Week 2 assignments, we'll take that killer structure you learned a step further. We'll show you how to adapt that template to three custom email formats so you can 1) turn cold leads into hot buyers, 2) increase the lifetime value of the buyers on an email list, and 3) deliver massive amounts of value to generate goodwill, referrals, and more. As we did in Week 2, you'll pick one email type to write as your homework assignment. (Editors are welcome to bring in a sample from their team members!)

Week 4

Wednesday,

March 19

Troubleshooting Emails That Don't Work

Whether you're writing emails yourself or coaching other people, it's only a matter of time until you encounter: The email that just doesn't work. 😱 Maybe no one is opening it. Or no one is clicking. Or no one is buying. We'll show you how to pop the hood, tune 'er up, and get your email humming down the road in no time, using our Week 3 homework as a demo. Writers will discover how to become better self-editors and editors will learn how to get their own team members un-stuck.

Side Note: As a copywriter in the age of AI, you're going to find yourself needing to make AI emails better, either because you're using something like ChatGPT or your client is handing you AI copy to edit. The skills we'll show you will help you become an AI-augmented copywriter who can make lemonade out of AI lemons.

Bonuses Include ...

Bonus Training: Your Next Marketing Launch

The Simple 5-Step System for Powerhouse Results: Ready to launch a new course, program, live event, or some other big, important intiative? Our five-part system will help you plan it with confidence—no more headaches, no more overwhelm. Just a simple rinse-and-repeat process for results. This is the exact system we have used for our successful client launches. (And a few of our own!)

Bonus Guide: The Right and Wrong Way to Use AI
If you’re a writer, business owner or course creator, you already know AI is the biggest disruptor we have ever seen as marketing experts. Depending on how you use it, AI can be your new best friend—or a big time-waster that leaves you with an unusable word salad of cliches. (Trust us, we’ve been there!) We’ll deliver on the best ways to get the most out of AI, including prompts to make you look like a copywriting genius.

Use these two bonuses to help you level up your AI and course-launching skills!

So, What's the Bottom Line?


Since this is our first time teaching this class, we're making our live course and coaching package available to you for just $397—or two payments of $210.

That's less than $100 a class. (Not counting the bonuses!)

Think about this:

  • Writers: How would it feel to get better clients, the kind who don’t ask for $80 projects, but instead pay you $80/hour—or more? All you have to do is book a half a day's work with a client to make back your investment!
  • Creators: You're probably just one or two course sales away from recouping your costs. We're confident we can help you move the needle even farther.
  • Marketers: Imagine more clients to serve and bigger packages with the clients you already work with. When you've got savvy writers who make you look like Don Draper, you're going to win more contracts and boost that bottom line.

    The Conversion Copywriting Playbook is going to make you a more valuable marketer who drives more revenue.

    That's real return on your investment.

So, What's the Bottom Line?

Since this is our first time teaching this class, we're making our live course and coaching package available to you for just $397—or two payments of $210.

That's less than $100 a class. (Not counting the bonuses!)

WRITERS

How would it feel to get better clients, the kind who don’t ask for $80 projects, but instead pay you $80/hour—or more? All you have to do is book a half a day's work with a client to make back your investment!

CREATORS

You're probably just one or two course sales away from recouping your costs. We're confident we can help you move the needle even farther.

MARKETERS

Imagine more clients to serve and bigger packages with the clients you already work with. When you've got savvy writers who make you look like Don Draper, you're going to win more contracts and boost that bottom line.

The Conversion Copywriting Playbook is going to make you a more valuable marketer who drives more revenue.

That's real return on your investment.

To make sure everyone gets copy coaching time, we're keeping this class small.
Spaces are limited, so grab yours today.

Can't Make It to a Live Class?

You'll get access to the archived course for 45 days so you can catch up.

Why 45 days? First and foremost, this is a live class, and you're going to get the most out of it by showing up and doing the work. Second, if you haven't cracked the class in 45 days, let's be honest, you're probably just going to let spiderwebs grow over the thing—metaphorically, of course.

Here's our promise: If you can give us an hour a week for four weeks, we'll turn you into a confident conversion copywriting machine. Trust us, 45 days will be plenty of time for you to catch up on what you missed and join us for the next class.

What Our Clients Have Said

"We had six different channels powering this promotion, and email marketing had the highest conversion rate of all six."

"After you rewrote our home page, sign-ups increased by 33.0%."

"We surpassed our sales goal. You both created a solid campaign. So proud of our team for the three-day offer—with a very high price point!"

"We implemented your emails on 12/6, and so far we received 18 reviews! This is the most we've received in such a short period of time."

"We got a great response. I don't usually hear much from people after these emails, but this email resonated with people enough to reply to me this week."

"I always read your emails, and this email on upgrading is one of the absolute best."